Roulette Intermedium

Design and communications done as the Visual Branding and Social Media Manager for the avant-garde performance venue Roulette Intermedium


Copywriting for press releases: 

Composer and saxophonist Oliver Lake, co-founder of the iconic World Saxophone Quartet—the saxes-only ensemble that spun through a mix of styles, from gospel to free jazz in the late seventies and eighties’ loft-jazz scene—revives that spirit with the alto sax quartet, Alto Madness. With Lake as performer and composer, the ensemble features titan saxophonists Bruce Williams, Darius Jones, and Michaël Attias, completed by drum master Pheeroan akLaff.

In this rare appearance—the third since the ensemble formed in 2014—Alto Madness will premiere Oliver Lake’s composition: Tone Poem 4 J.A.H.  Re-arranged in 2019 for this ensemble, this piece was originally written in 2007 for the World Saxophone Quartet and is dedicated to one of its co-founders, jazz composer and saxophonist Julius Hemphill (1938–1995).

Social Media Management:

Included Instagram, Facebook, Twitter, and Vimeo.

E-newsletter designs:

Included creating fundraising campaign identities.


Website Design + Management:

Highlights included designing the UI/UX of both the Roulette Archive and Roulette TV archive, which then was awarded funding from The GRAMMY Museum® Grant Program to continue its efforts:

︎New York Public Library letter of support:

“The quality of both the design and content of Roulette’s online archive has immediately established it as a model for other independent performance venues and institutions.”

And Roulette at Home—an online initiative by the communications department to remain engaged with our audience through newsletters and digital content at the beginning of the pandemic, when venue operations shut down. 

Ads + Digital Content:

Video Graphics:

︎Mixology Festival 2018: Behind the Scenes with Wally De Backer aka Gotye

︎Immanuel Wilkins: BLUES BLOOD | BLACK FUTURE

︎Intro for Roulette TV: Dispatches

© Rachel Lyngholm
© Rachel Lyngholm